Evidence of User Level Personalized Google Organic Search Engine Results
Background: infoPagina is a small optimization research project conducted by ProSD.com in Romania. Recently we have noticed a very strange situation that we fell could be very important for anybody doing SEO (search engine optimization). Furthermore I could not find any quick documentation online about this so I decided to put it out there as a work hypothesis that needs to be verified by us but hopefully by others as well.
Article in brief: We discovered that on Google.ro the search results for the same key phrase "optica medicala" are different if the search is performed from different accounts on the same computer. After eliminating the possibility that the difference is caused by search engine configuration the logical conclusion is that Google "knows" that the two users are different and uses this information to personalize the organic search results at individual level rather than IP level.
This article is published in full on our mother site, ProSD.com: Evidence of User Level Personalized Google Organic Search Engine Results
This move by Google beyond IP geo-location and into the personal space of the user is threatening the SEO community makes the search engine optimization as business practice a less reliable business model. In turn Google sands to gain more control of the Internet and put pressure on those businesses that do need reliable search results placement to buy their position.
Original article cannot be discussed on site so comments are open here and under various support and social bookmaking site for better reach.
